TruWest Mission, Vision, and Values
Credit Union Mission Statement
TruWest Credit Union is a cooperative providing financial solutions so members
can achieve their goals.
TruWest Credit Union Vision Statement
People so trust and value our financial solutions and level of service that
they select TruWest Credit Union as their primary financial institution.
TruWest Credit Union Values
The Credit Union understands member needs and expectations and strives to
exceed them. This includes consistently delivering services in a professional
and caring manner, worthy of member-owners.
Union is a trustworthy and reliable source for finding and providing the right
solution to meet members' needs, not what would be best for the Credit Union to
Union is responsive and works at a future-focused level that consistently aims
to exceed members' expectations for superior service and allows for flexibility
to tailor services to individuals' needs.
Union is innovative and driven to continue to find simpler, smarter and more
convenient and accessible ways to help people bank. It is motivated to always
be a step ahead of other financial institutions.