Online Privacy Policy

Updated as of March 5, 2024

At TruWest Credit Union (“TruWest”, “Credit Union,” “we”, “our”, “us”), we respect your right to privacy and understand the importance of maintaining the security of your personal information. This Online Privacy Policy (“Policy”) relates to the information we collect online through https://truwest.org, our online banking platform and mobile banking application (collectively, the “Sites”). We ask that you read this Notice carefully. By using any of the Sites, you consent to this Notice.

This Notice may be revised or modified at any time without notice to you, and any updates to this Notice will be posted on this page with the updated effective date appearing at the top of the page. Your use of the Site(s) following these changes means that you accept the revised Notice.

This Notice is in addition to our Privacy Notice, which describes how we collect and share information about you, in compliance with Privacy of Consumer Financial Information Regulation.

How we use cookies on our website:

When you visit our Sites, we may collect and store information in “Cookies”. Cookies are small files containing limited data that are created when you access our Sites. Cookies can be accessed by our Sites to enhance your use of our Sites and their functionality. We use cookies to provide you with a personalized online service.

The main types of cookies we use on our website are:

Necessary for Operation cookies allow the technical operation of our websites or apps (e.g., cookies that enable you to navigate a website or app, and to use its features). Some may also increase the usability of our websites or apps by remembering your choices. You may be able to disable some or all necessary cookies by adjusting your browser settings. If you choose to do so, however, you may experience reduced functionality or be prevented from using our websites or apps altogether.

Performance cookies help us enhance the performance and usability of our websites or apps. If you choose not to accept these cookies, you may experience less than optimal performance.

Analytics cookies help us ensure that we understand our audience as clearly as possible, and that any information that is provided to you is as relevant as possible to your interests and preferences.

Marketing cookies help us evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. These cookies may collect personal data such as your name as well as information about how you interact with our websites, apps or marketing materials.

Cookies and Personal Data

Some of our cookies may collect and store your personal data, such as your name, email address or IP address. We are committed to respecting and protecting your privacy and will ensure that personal data we collect is kept and treated in accordance with our privacy policy. For further details of how we process personal data, please refer to our Privacy Notice.

Geolocation Information

TruWest Credit Union’s mobile banking app periodically collects, transmits, and uses geolocation information to support features that prevent fraudulent card use and alerts, or to provide location-based services but only if you expressly authorize collection of such information. You may choose whether geolocation information can be monitored on a continuous basis in the background, only while the app is being used, or not at all. You can change your location permissions at any time in your device settings.

Biometric Data Privacy

Unless otherwise prohibited by state law, and solely for fraud prevention purposes in connection with accounts and services we provide, we may collect, store, and use member biometric voice data to authenticate you. Biometric data will include a digital print of your voice captured, converted, stored, and used to identify you with respect to account and services requests you make.

  • We will protect and store biometric data in accordance with applicable standards and laws and will use such data solely for the purposes outlined herein.
  • We will not sell, disclose or share member biometric data, with any third party except the licensor of our software used for our internal authentication and fraud prevention purpose, unless required by federal or state laws, or pursuant to a valid order, warrant or subpoena issued by a court of competent jurisdiction.
  • We will use reasonable care to store, transmit and protect from disclosure any biometric data. We will do so in a manner consistent with which we store, transmit, and protect from disclosure other confidential member information.

You may opt out of having your biometric data (digital voice print) retained and used for authentication purposes at any time by providing written notice to us at TruWest Credit Union, Attn: Member Services, P.O. Box 3489, Scottsdale, AZ 85271.

Managing cookies

The browsers on most computers and mobile devices are usually set up to accept cookies. If you want to change your cookie preferences for our website, or any other website, you can do this through your browser settings.

Rev. 03/24